The Sierra Mist (Pepsi) Sunwashing facility. The event experience we created was designed to promote a new flavor for Sierra Mist based around the tage line “Liquid Sunshine”. In order to help people believe in this scientific phenomenon, the Liquid Sunwashing Facility was created.
This was a multi sensory traveling experience (kind of like a mini-theme-park) which visited many cities across the U.S over a 6 month period. About 15,000 people had their picture taken within the Sunwash and many more passed through. People LOVED this!