Alarming Industries partnered with Edelman to design and create an amazing hidden wonderland in an empty dirt lot in Washington DC.
This secret back yard camp out showcased the REI- EVRGRN product line in their natural environment for one invite-only influencer weekend. Social media tags and Instagram worthy settings ensured optimal engagement.
Alarming Industries worked with local experts to source and transform the dirt lot with all repurposed materials:
-A vintage mashing machine bar complete with dryer drum lantern. -The cozy green grass greenhouse. -The local art gallery hammock pavilion. -The vintage wood art wall entrance and front door.
Alarming Industries also worked with local vendors to create cocktails and catering which reflected a campout theme and ensured everything was served in REI camp cups/plates/coolers and sporks.